Visit California

My long-lasting partnership with Visit California has resulted in dozens of UGC videos over several years, showcasing various regions, experiences, and local businesses throughout the state. The social-first video content I produced for Visit California's socials resulted in 4.3x higher views than average. Seven of the eight videos I produced as part of a UGC campaign for Visit California's official Instagram resulted in more shares than average. That same campaign's reels outperformed others posted around the same time, garnering 5.4x as much engagement.